14 year-old Madoka Kanome has a dream in which a dark haired girl is battling against a monster in a weird imaginary world. As Madoka class welcomes a new girl, she sees the very same girl, Homura Akemi introduced by her teacher. Even stranger, Homura seems to know Madoka and confronts her in the hallway about whether she loves for her friends and family or not. After school, whilst hanging out with her friend Sayaka Miki, Madoka hears a voice calling for help. Following it to an closed floor, she finds a small creature named Kyubey being attacked by Homura. As Homura insists that she hand Kyubey over, Sayaka helps Madoka and Kyubey escape. They are then caught in a strange illusion and approached by more strange creatures, but are rescued by another girl named Mami Tomoe, who transforms into a magical girl and fights them off, dispelling the illusion. After confronting Homura, Mami heals Kyubey, who offers Madoka and Sayaka the contract to become magical girls.